When Panera first started out as The St. Louis Bread Company in 1987, the logo underwent a significant change. One feature has always been present, even if the brand was changed to Panera in 1997: a woman holding a loaf of bread. This emblem, which embodies the coziness and attention to detail connected to their freshly baked goods, is essential to the brand’s identity.
The most recent logo preserves this recognizable design while adding a modern twist. With her back to the camera, the woman gives the scene “a personal and inviting touch,” as though you were going to have dinner with a friend. The slight alteration improves the logo’s feeling of coziness and intimacy.
But the welcoming face isn’t the only thing there is. There’s more to the green arch in the background than just decoration. It forms a semicircle. Its shape is intended to “resemble the mouth of an oven,” signifying the central component of Panera Bread’s production method.
In addition to being a representation of Panera’s commitment to “using natural products” in their recipes, this green arch also evokes the wealth of nature in all its freshness.
Therefore, the next time you eat at Panera, stop and consider the consideration that went into creating the logo in addition to the delicious food. It’s “a story of warmth, evolution, and a commitment to quality” rather than just a branding exercise.
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